While the word viral may at first conjure up negative images, with viral marketing it’s all good. In fact some marketers avoid the term, preferring to use one of the alternative terms. But whatever name it is called its aim is the same; to cause a marketing message to grow exponentially. Read the rest here.

In essence, viral marketing is the process of creating a buzz on the Internet. The overall idea of a viral marketing campaign is for one little message or idea to spread like wildfire. Your goal is to capture people’s imaginations, touch their heart or even tickle their funny bone. It is rightly referred to as [...]